How to Become a Sneakerhead

I was tasked to create a brochure with illustrations teaching someone a skill in six steps. My topic: How to Become a Sneakerhead in Six Steps. I have an unwavering love for sneakers so it felt right to teach others how to get on my level.

Programs Used

Adobe Illustrator & Photoshop

Research

I knew I wanted to incorporate a grid into my designs. Shoes are very technical so a grid felt fitting. Had to of course add the hottest sneaker of 2022/2023, the Nike "Panda" Dunks. Lastly, some of my instructions were based off Sneakerhead posters I own. 

Exploring Illustration Styles

I used the image trace feature on Illustrator to achieve this first style. In the final design, I added more artistic elements to capture the illustration sense.

Style System

Started to experiment more here. Broke up the grid and had it become wavier as the shoe collecting became crazier. The natural path of a Sneakerhead becomes more insane the more shoes that are collected. 

Final Layouts

Branding Details

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