Lighthouse
As the Creative Director at Lighthouse, one of the areas I oversee is Social Media. I manage the Main Church and Youth Ministry socials.
Platforms include:
TikTok
Threads
Type of content:
Photos: High-quality event, worship, and candid shots
Videos: Reels, stories, and event recap videos
Graphics: Sermon series, events, and promotions
Live Coverage: Stories during services or events.
Platforms & Content
Platforms & Content
Strategy &
Impact
When I began developing our social media strategy for the Main Church, my main goal was to make it more authentic. Instead of generic captions like “Today was great,” I focused on capturing what truly happened in church that day. I also aimed to increase engagement, particularly by encouraging more comments from church members.
In Under 6 Months...
In Under 6 Months...
The Main Church Instagram account went from 2,500 followers to over 3,100.
We’ve had over 500,000 views combined with posts and reels.
We’ve had over 10,000 interactions. From shares, to comments, to replies.
The most viewed Reel is over 25,000 views. Best performing post has over 14,000 views.
We went from 1-2 comments on a post, to averaging 10 comments on a post.