Surfin’ Bronco

This project focused on designing and screenprinting merchandise, including a hoodie, tote bag, koozie, and packaging. Inspired by my love for surfing and a new appreciation for country music, I blended coastal and western themes. Originally considering a cowboy boot motif, I shifted to a bucking bronco—a nod to my mom’s alma mater, the University of Wyoming. The design features a cowboy giving a "hang loose" sign instead of tossing his hat. The hoodie and tote bag share the same design in contrasting colors, while the packaging alternates between cowboy boot and surfboard patterns. The koozies highlight a blend of a seashell, horseshoe, and cowboy hat, capturing the brand's unique identity.